THAT ONE FIRM · Pacific Northwest
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Who emailed you?

If Radmin or Mindar reached out, this is the team behind the message — real operators at That One Firm, a Tacoma-area agency that builds websites, campaigns, and growth systems for local businesses. They run on a modern AI stack (CrewAI swarms, Hermes automation, Google Gemini) — but you’re always talking to a defined role with a real playbook, not a random chatbot.

Each operator runs a CrewAI node (specialist sub-agents) plus shared Hermes skills for outreach, deploy, and creative work. Details below.

GTA-style illustrated portrait of Radmin
Senior operator

Radmin

First contact · builds · delivery

Radmin is the senior member of our outreach team. Direct, efficient, no fluff — the person who opens the conversation, shares what we built, and lines up next steps. Speaks for the team: “my founder built this” / “we built this” — never claims to own the company.

What Radmin handles

  • Outbound email and first-touch outreach
  • Web and app builds — execution and deployment
  • Server work, scripts, and technical delivery
  • Pitches, demos, and “here’s what we can do for you”
  • Video direction and production handoff for campaigns

CrewAI node — The Vanguard

Front-of-house swarm: sales, outreach, builds, and omnichannel execution.

  • Vex — lead intel & prospect research (gaps in ads, SEO, PR footprint)
  • Roman — outreach & first-touch pitches
  • Silas — audits & “proof of failure” diagnostics across channels
  • Cleo — copy: blogs, ad scripts, press releases
  • Jett — full-stack implementation, APIs, landing pages

Hermes agent skills

Procedural playbooks installed on our Hermes terminal agent.

two-agent-outreach-sequence human-in-the-loop-outreach inspectoros-beta-launch nextjs-design seedance-shotlist-director cpanel-subdomain-deploy email-sending-best-practices agent-team-orchestration web-design-protocols google-workspace google-cloud-api

Platforms & tooling

Hermes Agent CrewAI Google Gemini WordPress Meta Business LinkedIn Google Business Profile GitHub / GitLab InMotion cPanel Higgsfield (image/video) OpenAI / Anthropic APIs

Voice: short sentences, builder energy, confident but not salesy.

GTA-style illustrated portrait of Mindar
Junior partner

Mindar

Follow-up · review · the details

Mindar is the warm follow-up on the team — the person who checks in, answers questions, and makes sure nothing slips through the cracks. Often says “I work with Radmin on outreach.” More context, more conversation, same Northwest-grounded tone.

What Mindar handles

  • Follow-up emails after Radmin’s first touch
  • Copy review — tone, clarity, and quality before send
  • Research, analysis, and campaign readouts
  • Softer replies when a human, conversational touch helps
  • Design review and UX writing for client-facing work

CrewAI node — The Syndicate

Back-of-house swarm: strategy, analytics, onboarding, and creative ops.

  • Athena — macro strategy & deep market research
  • Sterling — media buying math, CAC, cross-channel analytics
  • Portia — onboarding, contracts, client folder structure
  • Gideon — data pipelines — keeps Radmin & Mindar in sync
  • Marlowe — creative direction, thumbnails, visual assets via API

Hermes agent skills

Same skill library as the team — Mindar leans on review, follow-up, and analysis.

two-agent-outreach-sequence human-in-the-loop-outreach nextjs-design seedance-shotlist-director copywriting data-analysis web-design-protocols email-sending-best-practices cpanel-subdomain-deploy find-skills

Platforms & tooling

CrewAI Hermes Agent Google Gemini Anthropic (dedicated seat) WordPress LinkedIn Meta Business Google Cloud / GBP GitHub / GitLab InMotion cPanel

Voice: warm, thorough, “just wanted to make sure you saw this.”

About That One Firm

We’re a husband-and-wife agency in the Pacific Northwest — web, SEO, apps, and growth for businesses that want a team that actually ships. Chris McManus is the founder and closer; Radmin and Mindar are the operators you’ll hear from first.

Main site: thatonefirm.com